![]() ![]() ![]() ![]() Other users who do not have the toolbar installed do not affect Alexa ranking at all. Users who browse the web with that toolbar installed are feeding data about the sites they browse to Amazon and Alexa. While this sounds like a lot, remember there are over 30,000,000 websites monitored by Alexa, and millions more besides.Īlexa’s information comes from one source and one source only: the Alexa toolbar. Alexa’s ranking is primarily focused on the top 100,000 websites in the world, as ranked by Alexa itself. The main draw of Alexa is detailed access to competitor information, as long as those competitors are within the top few thousand websites online. Alexa, owned by Amazon, is a third party analytics company that tracks a lot of information about a website, selling access to that information as a business model. ![]()
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